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 Joel Torres | The Storyteller

He/Him | Gemini

We don’t know anyone in the industry who can bring the beautiful story of creating beautiful hair to life, whether it be with clients or capturing that story on social media. Joel captures what all of us – clients and colleagues alike – hope for when the scissors come out. So, when our paths crossed, we knew it was a match made in heaven. 


First, let’s get those credentials out of the way. TIGI International creative team member for 2+ decades.  Master educator. Social media master storyteller.


Next, let’s name drop.  You’ll see his work in Italian Vogue, Harper’s Bazaar, InStyle, and L’Oficiel magazines. And, if that isn’t enough you can count Zac Efron, Victoria Justice, Daddy Yankee and Icona Pop as clients.


But really what matters most is where Joel comes from and what has contributed to his journey to being one of the most followed stylists in the industry.  Born in Puerto Rico and brought up with a tenacious work ethic (he’s our people, y’all!), it’s his creativity that makes him extra special.  Behind the chair, behind the camera, creating a story with your hair that you will fall in love with.


If you are like us, you have your faves on social media. You know, the ones you go down the rabbit hole with and all of a sudden two hours have passed.  Be sure to check him out on Facebook, Instagram, YouTube, and Clubhouse. Better yet, check him out for your next appointment at Abstra(kt) Studio.  He’s the real deal. His work speaks for itself and comes to life within our four walls, and we couldn’t be happier about that.

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